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Advertising Technology (AdTech) Platforms - Cases Advertising & marketing

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Advertising Technology (AdTech) PlatformsContent Creation & Management PlatformsCookie, Consent & Data Privacy PlatformsCustomer Engagement & CRM PlatformsData, Analytics & Insights PlatformsEvent Management PlatformsInfluencer Marketing PlatformsMarketing & Advertising MarketplacesMarketing & Campaign Automation PlatformsMiscellaneous & Niche ApplicationsMobile Marketing & Application PlatformsSEO & SEM PlatformsTechnical Infrastructure & ServicesWebsite & Digital Presence Platforms
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Advertising Technology (AdTech) Platforms

Development of an Automated Outdoor Advertising Campaign Management System

Advertising & marketing

A comprehensive management system enabling campaign planning, monitoring, automation, and reporting, integrated with customer CRM and digital billboard control systems.

Frontend: JavaScript, AngularJS, RxJS, Backend: PHP, Symfony framework, Database: MySQL...
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Development of a Scalable Digital Signage Management and Support Automation Platform

Advertising & marketing

A comprehensive platform enabling management of digital signage content, automation of routine support and onboarding tasks, real-time analytics, and robust system stability features.

Modern dependency management and updated tech stacks, Systemd units for service autostart, Automation scripts for routine task execution...
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Business Process Automation for Digital Out-of-Home Advertising Platform

Advertising & marketing

Development of an integrated, scalable platform that automates campaign scheduling, management, and billing processes, with capabilities to transform existing systems and extend functionalities.

Modular backend development with flexible architecture, Use of modern server-side technologies (e.g., Ruby, Python, Node.js), Web-based platforms with responsive interfaces...
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Enhanced Targeting and Analytics Platform for Social Media Advertising

Advertising & marketing

Build a comprehensive platform that supports sophisticated user segmentation, real-time targeting, campaign management, and detailed analytics visualization.

Cloud-based infrastructure for scalability (e.g., AWS, Azure, Google Cloud)., Data processing frameworks supporting big data analytics (e.g., Spark, Hadoop)., Responsive web frontend using modern JavaScript frameworks (e.g., React, Angular)....
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Development of a Distributed Budget Management System for Real-Time Bidding Platforms

Advertising & marketing

Design and implement a distributed budget control component, capable of preallocating resources, managing bid requests, and dynamically adjusting spend to avoid overshoot, integrated into RTB workflows.

MongoDB for database management, Distributed system architecture, Real-time processing frameworks
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Development of a Real-Time Bidding Platform with Microservices Architecture forEnhanced Advertising Performance

Advertising & marketing

Develop a robust real-time bidding platform with microservices architecture, integrated with external SSPs and data sources, capable of fast bid processing, user data management, and detailed analytics.

Cloud computing platforms (e.g., AWS or similar) including elastic compute, load balancers, and object storage, Microservices architecture for scalability and modularity, Distributed data processing frameworks (e.g., Hadoop, Spark) for large data analysis...
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Comprehensive Re-Design of an Advanced Ad Verification & Measurement Dashboard

Advertising & marketing

Development of an internal analytics dashboard interfaced with a cloud-based data warehouse, providing detailed reporting on campaign performance metrics, viewability, brand safety, invalid traffic, and geo-targeting. Includes user management and customizable reporting tools.

Cloud data warehousing platform (e.g., Google Cloud Platform's BigQuery or equivalent), RESTful API for backend-frontend communication, Frontend libraries compatible with the design mockups, ensuring fast rendering...
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Development of a Modular Ad Management Platform for a Digital Marketing Agency

Advertising & marketing

A comprehensive, web-based platform enabling users to design custom data schemas for digital ads, manage ad assets, and oversee approval and publishing workflows through an integrated interface, supported by REST APIs and background task processing.

Python frameworks (Django for main application, Sanic or Node.js for microservices), Docker for containerization, AWS cloud infrastructure for deployment and scalability...
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Development of a Deal-Based Programmatic Supply Side Platform (SSP) for Enhanced Market Segmentation

Advertising & marketing

The platform must facilitate the matching and processing of multiple deal types through an ad exchange, support comprehensive bid management via header bidding, and provide detailed reporting and testing environments to optimize deal execution.

Node.js for server-side components, Nest.js framework for scalable backend architecture, Go for performance-critical services...
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Scalable Real-Time Bidding Platform Enhancement with Microservice Architecture

Advertising & marketing

Develop a modular, microservice-based ad exchange capable of real-time bid handling, inventory management, and high-volume request processing, integrated with effective inventory update mechanisms.

Microservice architectural pattern, Publish/subscribe (pub/sub) messaging layer (e.g., NATS or equivalent open-source messaging system), Object storage solutions for inventory data (e.g., cloud storage services like Google Cloud Storage)...
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Development of an Advanced Programmatic Advertising Platform for Revenue Optimization

Advertising & marketing

Design a comprehensive advertising platform with real-time analytics, sophisticated ad placement algorithms, inventory management, and multi-network integration to maximize revenue and improve user experience.

Robust backend developed with scalable frameworks (e.g., Ruby on Rails or equivalent), Relational database management using PostgreSQL, GraphQL APIs for flexible data querying...
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Development of a Real-Time Video Campaign Analytics Platform with Advanced Attribution

Advertising & marketing

Development of a comprehensive analytics platform featuring real-time data processing, transparent performance dashboards, and advanced attribution algorithms to evaluate video marketing campaigns.

Vue.js for front-end development to create a responsive, dynamic user interface, Python with Django framework for back-end processing and API management, Advanced data processing frameworks to handle large-scale data efficiently
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