Business Process Automation for Digital Out-of-Home Advertising Platform

The company operates an extensive network of digital screens for outdoor advertising across a country. As the network expands, manual management of advertising campaigns and operational processes becomes inefficient, time-consuming, and prone to errors. The existing CRM/ERP systems are outdated and lack sufficient automation and integration capabilities, hindering revenue growth and contractor satisfaction. The company requires a comprehensive modernization to streamline workflows, enhance system functionalities, and support future scalability.

A mid to large-sized digital advertising company managing a nationwide network of digital billboard screens, seeking to modernize and automate their campaign management and operational systems.

• Implement a system transformation to integrate and extend CRM/ERP functionalities for seamless campaign management.
• Automate core business processes to maximize operational efficiency and reduce manual intervention.
• Enhance user experience by maintaining existing preferences while providing new, efficient workflows.
• Enable the platform to support future growth, mergers, and increased network scale.
• Achieve a significant increase in revenue, time savings, and contractor satisfaction as measurable impacts.

• Modernized backend system supporting campaign creation, scheduling, and execution on digital screens.
• Transformation and extension of existing CRM/ERP systems to maintain user preferences while adding automation features.
• Event-driven architecture allowing real-time updates and notifications related to campaign status and system alerts.
• Dashboard for monitoring system performance, campaign metrics, and user activity.
• Tools for maximizing revenue streams, including automated billing, reporting, and analytics.
• Secure user authentication and role-based access control to ensure data privacy and security.

• Existing CRM/ERP systems for data transformation and extension
• Payment gateways for automated billing
• Notification services for real-time alerts
• Third-party analytics and reporting tools

• System must support a high volume of campaigns with minimal latency
• Ensure data security and compliance with relevant standards
• Scalable infrastructure to accommodate future network growth
• High system availability with fault tolerance

The implementation of an automated, integrated campaign management platform is expected to significantly boost operational efficiency, reduce manual processing time, and increase revenues. The project aims to support the company's growth by enabling scalable operations, improve contractor satisfaction through better system reliability and usability, and facilitate future strategic initiatives in digital advertising management.