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Data, Analytics & Insights Platforms - Cases Advertising & marketing

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Advertising Technology (AdTech) PlatformsContent Creation & Management PlatformsCookie, Consent & Data Privacy PlatformsCustomer Engagement & CRM PlatformsData, Analytics & Insights PlatformsEvent Management PlatformsInfluencer Marketing PlatformsMarketing & Advertising MarketplacesMarketing & Campaign Automation PlatformsMiscellaneous & Niche ApplicationsMobile Marketing & Application PlatformsSEO & SEM PlatformsTechnical Infrastructure & ServicesWebsite & Digital Presence Platforms
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Data, Analytics & Insights Platforms

Development of a Advanced Identity Resolution and Audience Analytics Platform for Digital Marketing Optimization

Advertising & marketing

Build an integrated data intelligence platform capable of ingesting, processing, and analyzing large volumes of audience data from various sources, and support personalized marketing outreach and campaign modifications in real time.

Java-based backend frameworks (Spring Framework, Hibernate), Big Data processing platforms (e.g., Hadoop, Spark), RESTful API architecture (Apache CXF or similar)...
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Intelligent Customer Data Platform for Personalization and Predictive Marketing

Advertising & marketing

Development of an integrated platform that monitors customer behavior, analyzes historical sales data, generates personalized recommendations, and forecasts demand with high accuracy. The system should support cross-selling, segment customers based on purchase patterns, and integrate seamlessly with existing eCommerce platforms.

Data analysis and machine learning frameworks such as Pandas, TensorFlow, PySpark, Relational databases like PostgreSQL, Big data platforms such as Hadoop...
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Automated Data Integration and Real-Time Analytics Dashboard for Multisource Business Insights

Advertising & marketing

The system must automate data extraction from multiple sources, perform transformation and deduplication, store in a central repository, and provide user-friendly dashboards for visualization and reporting.

Cloud-based data lake/storage solutions (e.g., AWS Redshift, equivalent), ETL tools and frameworks for automated data processing, APIs for real-time data extraction and synchronization...
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Development of a scalable data integration, analytics, and activation platform for AdTech industry

Advertising & marketing

Create a comprehensive platform capable of data integration, unification, analytics, and automated activation driven by real-time data streams and AI-enabled insights.

Data integration and automation platforms leveraging scalable architectures (e.g., microservices)., AI and machine learning frameworks for predictive analytics and data quality enhancement., Real-time data processing technologies for high-volume ingestion and analysis.
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Development of a Social Media Data Harvesting and Analysis Platform for Enhanced Consumer Insights

Advertising & marketing

The platform must support data harvesting from top social media sources, organize large datasets, perform sentiment and consumer affinity analysis, and generate real-time reports and dashboards for marketers.

Scalable cloud-based infrastructure (e.g., containerized microservices using Docker and Kubernetes)., Big data processing frameworks (e.g., Apache Kafka, Spark)., RESTful APIs for social media platform integrations....
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Scalable Identity Graph Platform for Privacy-Compliant User Tracking and Targeting

Advertising & marketing

The system must ingest high-velocity user-device ID pairs, construct and maintain an extensive identity graph, and allow complex multi-hop queries with low latency, supporting both real-time and batch operations.

Apache HBase on distributed cloud infrastructure for scalable storage and custom index building., Apache Spark for parallelized processing and full table scans., Graph query functionalities over columnar data stores via custom indexes....
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Development of a Scalable Data Analytics Platform for AdTech Performance Insights

Advertising & marketing

Design and develop an advanced data platform that ingests, transforms, and preaggregates large data streams, supports real-time analytics, modeling, reporting, creative audits, and geolocation analysis, with automated data orchestration capabilities.

Scalable data processing platforms for streaming data (e.g., Apache Kafka, Spark Streaming)., Data orchestration frameworks for automated workflows., Interactive visualization tools for dashboards....
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High-Performance Big Data Analytics and Reporting Platform for Marketing Optimization

Advertising & marketing

Development of a cloud-based data pipeline with optimized storage and fast querying capabilities, supporting real-time analytics on massive datasets across multiple dimensions.

AWS S3 with Parquet for optimized storage, Apache Spark for data processing, ClickHouse and Elasticsearch for analytics and search...
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Designing a Scalable User Identity Graph and Data Processing Architecture for Enhanced Audience Management

Advertising & marketing

Design and implement a scalable, high-performance platform that integrates, deduplicates, and manages user identity data using graph-based storage, supporting rapid lookup, updates, and deletions, with compliance capabilities.

Graph database architectures (e.g., native graph databases, graph overlays on scalable storage like HBase)., Columnar storage solutions optimized for high write volumes and fast lookups., Distributed data processing frameworks such as Apache Spark for batch and stream processing....
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Enhanced Multichannel Call Tracking and Dynamic Form Customization Platform for Marketing Optimization

Advertising & marketing

Design and develop a flexible platform that allows administrators to easily create and manage customizable contact forms, integrate multichannel communication tracking, and deliver real-time analytics and reporting to enhance marketing and sales efficiency.

Web-based frontend framework (e.g., React, Angular, Vue.js) for interactive admin interfaces., Backend services with real-time data handling capabilities (e.g., Node.js, Python)., Cloud hosting infrastructure for scalability and reliability....
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Unified Data Lake and Analytics Platform for Enhanced Marketing Effectiveness

Advertising & marketing

Design and implement a cloud-based data lake that ingests, consolidates, and normalizes data from multiple marketing, sales, and financial sources, coupled with an analytics dashboard for real-time insights and reporting.

Cloud-based data lake architecture, Use of modern data ingestion and ETL tools, Analytics and BI tools (e.g., visualization dashboards)
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Development of an Automated Web Data Extraction and Market Intelligence SaaS Platform

Advertising & marketing

The platform must facilitate automated data scraping, semantic topic grouping, trend tracking, competitive keyword mapping, and integration with external API services for enriched analytics.

Java for backend development due to modularity, platform independence, and security., Front-end framework utilizing two-way data binding for streamlined UI updates., Angular or similar modern UI framework for creating a user-friendly, maintainable interface....
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