Comprehensive Re-Design of an Advanced Ad Verification & Measurement Dashboard

The client faces difficulties in delivering a fast, flexible, and detailed analytics dashboard capable of handling over 500 million daily ad data points. Existing interfaces lack user customization, seamless backend integration, and efficient data querying capabilities, leading to longer insights delivery times and limited measurement flexibility for clients.

A mid-to-large scale digital ad verification company specializing in providing granular measurement and fraud detection solutions for programmatic advertising environments.

• Redesign and modernize the user interface to deliver an intuitive, fast, and customizable dashboard for ad measurement and verification.
• Implement a high-performance data infrastructure capable of querying and visualizing billions of data points within seconds.
• Ensure seamless integration with major DSPs, SSPs, and ad servers for comprehensive campaign data reporting.
• Migrate the platform to a scalable cloud architecture to improve processing speed, reduce infrastructure management effort, and support future growth.
• Incorporate robust security measures, including two-factor authentication (2FA), for user access control.
• Create a flexible and easy-to-maintain interface to enable the client to implement cosmetic updates independently.

• A homepage with monitoring panels for real-time reporting of key metrics such as viewability, brand safety, invalid traffic, and geographic data.
• An ultracustomizable reporting interface for end-users to tailor reports according to their needs.
• Integration layer connecting the dashboard with external data sources like DSPs, SSPs, and ad servers.
• API system enabling fast data queries from a cloud data warehouse (e.g., BigQuery or equivalent).
• Secure user authentication with multi-factor authentication (2FA).
• Administrative tools for account and access management.
• A frontend built with compatible libraries to match design specifications and ensure responsiveness.

• Demand-side platforms (e.g., Google Display & Video 360, Xandr, Adform) for data ingestion
• Supply-side platforms and ad servers for comprehensive campaign data
• Data warehouse system for storing and querying massive datasets

• Platform capable of querying billions of data points within seconds
• High system availability and uptime
• Secure with multi-factor authentication and data protection measures
• Easy to update and maintain independently after deployment
• Scalable to handle increasing data volumes and user load

The redesigned platform is expected to enable rapid data visualization and insights, significantly reducing report generation times from hours to seconds. It will offer clients ultra-granular, customizable reports with enhanced security, thereby improving customer satisfaction and trust. The migration to scalable cloud infrastructure will support future data growth, while the intuitive interface will streamline user adoption and empower clients with deeper campaign performance understanding, ultimately optimizing ad spend efficiency.