Development of a Distributed Budget Management System for Real-Time Bidding Platforms

Demand-side platforms face significant difficulties in managing advertising budgets accurately during RTB auctions. Without a robust control system, there is a high risk of budget overspend due to delays in impression tracking, region-based latency issues, and broad targeting parameters, leading to inefficiencies and increased costs for advertisers and platform vendors alike.

A mid-sized demand-side platform (DSP) specializing in programmatic advertising, aiming to enhance budget control and optimize real-time bidding processes.

• Reduce budget overspending during RTB transactions from existing high levels to minimal margins
• Enable rapid and even distribution of advertising budgets across multiple bidders and campaigns
• Increase process speed and system responsiveness through backend and database optimization
• Allow seamless integration with existing and future demand-side platforms
• Enhance overall efficiency and accuracy of real-time ad spend management

• Resource preallocation mechanism that multiplies requested bids by a set factor, providing future reserves to bidders
• Optimized backend architecture utilizing scalable database technology for fast and reliable request processing
• Balanced budget distribution strategies, including ASAP (aggressive) and Even (spread out) spending modes
• Real-time interaction with bidding components to ensure instant resource allocation and deallocation
• Modular integration interface to embed into existing DSPs and future adtech platforms

• Demand-side platform components for bid request and response handling
• Impression and click tracking systems
• Campaign reporting and analytics dashboards
• Existing ad exchange and SSP integrations

• High scalability to handle billions of bid requests per day
• Low latency response times within 250ms for bid responses
• System availability and fault tolerance for continuous operation
• Data security compliance for user and campaign data

Implementation of the distributed budget management system is expected to significantly reduce overspending during RTB transactions—aiming to decrease overshoot from approximately 37% to below 2%. This will improve ad spend efficiency, reduce costs for advertisers and platform vendors, and enhance campaign reach accuracy, ultimately increasing platform trust and user satisfaction.