Development of an Automated Outdoor Advertising Campaign Management System

A rapidly expanding outdoor advertising company relies heavily on manual processes such as emails and phone calls to manage hundreds of LED billboard campaigns. This approach hampers operational efficiency, complicates campaign scheduling, monitoring, and reporting, and creates bottlenecks that threaten growth and scalability.

A mid-sized media agency managing outdoor advertising displays and campaigns across multiple digital billboards, seeking to streamline operations and improve campaign oversight.

• Implement a centralized digital platform to organize, control, and evaluate outdoor billboard campaigns.
• Automate the entire workflow from inquiry and proposal management to scheduling, monitoring ad impressions, and reporting.
• Integrate with existing CRM systems and billboard control infrastructures to facilitate seamless data exchange.
• Enhance reporting accuracy and generate detailed reports and invoices automatically.
• Improve scalability and operational efficiency to support an expanding client and media portfolio.

• Campaign Planning and Scheduling Module: Design, plan, and automate ad schedules across multiple outdoor billboards.
• Inquiry and Order Management: Handle advertiser inquiries, process offers, and manage ad orders transparently.
• Ad Monitoring and Impression Tracking: Real-time monitoring of ad displays and impression counting.
• Payments, Invoicing, and Document Generation: Automate invoicing, receipts, and generate reports and legal documents.
• System Control Dashboard: Administrative interface for system oversight and management.
• Data Interchange Modules: Integration with external systems such as CRM platforms and billboard control systems.
• Digital Signature Support: Secure transaction validation and approval processes.
• Automated Testing and Deployment: Ensure system reliability and facilitate continuous updates.

• CRM Integration: Connect with client CRM systems for inquiry and lead data exchange.
• Billboard Control System: Interface with digital billboard hardware for scheduling and real-time ad display control.
• Reporting & Analytics Tools: Integration for data analysis and report generation.
• Secure Data Exchange: Support for digital signatures and secure communication protocols.

• Scalability to support hundreds of billboards and increasing campaign volume.
• High-performance response times for real-time monitoring and reporting.
• Robust security measures, including digital signatures and data encryption.
• High availability and fault tolerance to ensure continuous operation.
• Maintainability for future enhancements and system updates.

The deployment of the automated campaign management platform is expected to significantly enhance operational efficiency by streamlining campaign workflows, reducing manual efforts, and minimizing errors. Anticipated benefits include improved reporting accuracy, quicker campaign turnaround times, and enhanced scalability to support continued growth, ultimately driving increased revenue and client satisfaction.