Development of a Modular Ad Management Platform for a Digital Marketing Agency

A leading digital marketing agency faces operational challenges in efficiently building, managing, approving, and publishing digital advertisements across multiple campaigns and platforms. The existing manual and fragmented processes lead to delays, inconsistencies, and limited scalability, hindering competitive advantage and client satisfaction.

A large-scale digital marketing agency supporting major global brands seeking to enhance its advertising production, management, and deployment processes.

• Develop a scalable, SaaS-based platform that streamlines digital ad creation, management, approval, and publishing workflows.
• Enable users to define, populate, and manipulate flexible data schemas for ad units via an intuitive interface, facilitating rapid ad build-up and deployment.
• Implement modularity by integrating core monolithic components with microservices to optimize performance and independent scalability.
• Ensure system stability, high availability, and security, accommodating high traffic volumes (up to 10 million requests per day).
• Deploy containerized microservices using Docker for reproducibility, predictable deployment, and ease of scaling.

• User-friendly interface for creating and editing flexible, schema-driven ad units.
• Ability to populate and manipulate ad schemas with ease for fast ad building, approval, and deployment.
• Modular system architecture comprising a central monolithic application with integrated microservices for performance-critical functions.
• Containerization of microservices utilizing Docker to ensure environment consistency and scalable deployment.
• Asynchronous task worker and scheduler to handle long-running and periodic tasks such as data ingestion and processing.
• Integration with relational databases for structured data storage and non-relational data stores for caching and message brokering.
• Open data model supporting versioning and schema evolution for ad units.

• External data sources for ad content and performance analytics
• Third-party ad platforms' APIs for publishing and reporting
• Security protocols and VPNs for sensitive modules

• System must support up to 10 million requests per day with high reliability
• Ensure high system availability and minimal downtime
• Maintain data security, including isolated environments behind VPNs for sensitive modules
• Provide an intuitive user experience with fast load times for complex schema manipulations

The implementation of this advanced ad management platform is expected to significantly improve operational efficiency, enabling quicker ad product development and deployment. It will enhance scalability to handle peak demands, reduce manual errors, and streamline workflows, resulting in faster time-to-market for advertising campaigns and improved client satisfaction, ultimately strengthening the agency's competitive edge.