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Personalized Marketing Overview System

innowise.com

Information technology

Challenge

The company needs a system to effectively capture contact information from website visitors and provide them with personalized marketing materials, while adhering to data privacy regulations.

About the Client

International full-cycle software development company providing software solutions for professionals worldwide.

Objectives

Capture qualified leads through website forms.
Personalize marketing communications based on collected data.
Ensure compliance with data privacy regulations (e.g., GDPR).
Improve marketing campaign effectiveness.

Functionality

Contact form integration.
Consent management for data processing.
Data storage and management.
User segmentation based on consent and data.
Automated email campaign delivery.
Reporting and analytics on campaign performance.

Technologies

Email marketing platform (e.g., SendGrid, Mailchimp)

CRM system integration (e.g., Salesforce, HubSpot)

Database (e.g., PostgreSQL, MySQL)

Integrations

Website form builder (e.g., Google Forms, Typeform)
CRM system
Email marketing platform

Non-Functional Requirements

Scalability to handle a large volume of leads.
High availability and reliability.
Data security and privacy compliance.
Performance: fast email delivery.

Expected Impact

Improved lead generation, increased customer engagement, higher conversion rates, and enhanced marketing ROI through personalized communication. Better data management and compliance with data privacy regulations.