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Development of Personalized Marketing Automation Platform
  1. case
  2. Development of Personalized Marketing Automation Platform

Development of Personalized Marketing Automation Platform

innowise.com
Information technology
Advertising & marketing
Business services

Challenges in Lead Management and Personalized Marketing

Inefficient manual processes for collecting and processing leads through contact forms, lack of automated personalized marketing material delivery system, and need for better data privacy compliance in marketing operations.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

  • Automate lead capture and qualification process
  • Implement personalized marketing material delivery system
  • Ensure GDPR-compliant data processing workflows
  • Improve conversion rates through targeted content delivery

Core System Functionalities

  • Smart contact form with dynamic field adaptation
  • Personalized content recommendation engine
  • Automated email campaign system with template builder
  • Lead scoring and segmentation dashboard
  • Consent management and compliance tracking

Technology Stack Requirements

React
Node.js
MongoDB
AWS
GraphQL

System Integration Needs

  • CRM system (Salesforce)
  • Email service provider (SendGrid)
  • Analytics tools (Google Analytics)
  • Payment gateway (Stripe)

Non-Functional Requirements

  • High availability (99.9% uptime)
  • Data encryption at rest and in transit
  • Horizontal scalability
  • Response time under 2 seconds for 95% of requests
  • WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign personalization effectiveness, while maintaining full compliance with data protection regulations.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
Development of Personalized Marketing Automation Platform with Lead Capture Functionality
Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
Personalized Marketing Campaign and Contact Management System
Development of Contact Management and Marketing Automation System