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Development of Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Lead Management and Personalized Marketing

Inefficient manual processes for collecting and processing leads through contact forms, lack of automated personalized marketing material delivery system, and need for better data privacy compliance in marketing operations.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Automate lead capture and qualification process
Implement personalized marketing material delivery system
Ensure GDPR-compliant data processing workflows
Improve conversion rates through targeted content delivery

Core System Functionalities

Smart contact form with dynamic field adaptation
Personalized content recommendation engine
Automated email campaign system with template builder
Lead scoring and segmentation dashboard
Consent management and compliance tracking

Technology Stack Requirements

React

Node.js

MongoDB

AWS

GraphQL

System Integration Needs

CRM system (Salesforce)
Email service provider (SendGrid)
Analytics tools (Google Analytics)
Payment gateway (Stripe)

Non-Functional Requirements

High availability (99.9% uptime)
Data encryption at rest and in transit
Horizontal scalability
Response time under 2 seconds for 95% of requests
WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign personalization effectiveness, while maintaining full compliance with data protection regulations.