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Personalized Marketing Campaign and Contact Management System
  1. case
  2. Personalized Marketing Campaign and Contact Management System

Personalized Marketing Campaign and Contact Management System

innowise.com
Information technology
Business services
Advertising & marketing

Challenges in Contact Management and Marketing Automation

Need for an efficient system to collect and manage client contact information, ensure GDPR compliance for data processing, and automate personalized marketing material distribution while maintaining high conversion rates for form submissions.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Project Goals

  • Develop a secure contact collection and management platform
  • Implement automated marketing material distribution system
  • Ensure compliance with data protection regulations
  • Improve lead conversion tracking and analytics

Core System Requirements

  • Multi-channel contact form collection
  • Consent management and data processing workflow
  • Personalized marketing material generation engine
  • Email/SMS distribution system
  • Conversion analytics dashboard

Technology Stack Preferences

React
Node.js
MongoDB
AWS
SendGrid

System Integration Requirements

  • CRM system integration
  • Email marketing platform
  • Analytics tools
  • Payment gateway

Non-Functional Requirements

  • GDPR compliance
  • High availability (99.9% uptime)
  • Scalable architecture
  • Data encryption
  • Multi-language support

Expected Business Impact

25% increase in lead conversion rates through personalized marketing automation, 40% reduction in manual data management tasks, improved compliance with data regulations, and enhanced client engagement metrics through targeted content delivery.

More from this Company

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Development of Contact Management and Marketing Automation System