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Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management

innowise.com

Information technology

Advertising & marketing

eCommerce

Current Lead Generation and Data Management Challenges

Inefficient contact collection process, lack of automated personalized marketing material distribution, and need for GDPR-compliant data handling system to support business growth and client engagement.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for businesses globally

Key Project Goals

Create seamless contact submission process with email confirmation
Implement automated personalized marketing material delivery system
Ensure GDPR-compliant data processing workflows
Improve lead tracking and conversion monitoring capabilities

Core System Functionalities

Multi-field contact submission form with validation
Automated email response system with personalized content
Data consent management dashboard
Marketing campaign performance analytics
User data access and deletion portal

Technology Stack Preferences

React

Node.js

MongoDB

AWS

SendGrid API

System Integration Requirements

CRM system integration
Email marketing platform
Analytics tools
Data protection compliance framework

Non-Functional Requirements

GDPR compliance
High-availability architecture
Scalable email delivery system
Data encryption
Multi-language support

Expected Business Impact

200% increase in qualified lead capture efficiency, 40% reduction in manual marketing operations, 99.9% compliance with data protection regulations, and 30% improvement in marketing campaign conversion rates through personalized content delivery.