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Development of Marketing Automation and Client Engagement Platform for Software Development Services
  1. case
  2. Development of Marketing Automation and Client Engagement Platform for Software Development Services

Development of Marketing Automation and Client Engagement Platform for Software Development Services

innowise.com
Information technology
Business services
eCommerce

Challenges in Lead Conversion and Marketing Personalization

Current lead capture forms lack engagement optimization, resulting in suboptimal conversion rates. Difficulty in delivering personalized marketing materials due to insufficient data segmentation. Manual follow-up processes delay client engagement and reduce marketing effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, providing custom software solutions for global clients

Key Goals for Platform Development

  • Increase form submission conversion rates by 40%
  • Implement automated marketing workflows
  • Enhance client engagement through personalized content delivery
  • Ensure GDPR-compliant data processing

Core Platform Capabilities

  • Dynamic contact form with conditional fields
  • Email marketing automation engine
  • Client behavior tracking dashboard
  • GDPR compliance management module
  • Personalized content recommendation engine

Technology Stack Preferences

React.js
Node.js
MongoDB
AWS Cloud Services

System Integration Needs

  • CRM platform (Salesforce)
  • Email marketing tools (Mailchimp)
  • Analytics (Google Analytics)
  • Payment gateways

Operational Requirements

  • 99.9% system uptime SLA
  • Real-time data processing
  • Enterprise-grade encryption
  • Mobile-responsive design

Anticipated Business Outcomes

Projected 35% reduction in customer acquisition costs through automated marketing workflows, 25% increase in qualified leads via personalized content delivery, and 50% faster client onboarding process with streamlined data management.

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