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Development of Personalized Marketing Automation Platform with Lead Capture Functionality

innowise.com

Information technology

Business services

Software development

Current Lead Generation and Marketing Automation Challenges

Existing contact collection and marketing material distribution processes lack automation and personalization capabilities, resulting in inefficient lead nurturing, manual follow-up requirements, and limited tracking of prospect engagement metrics.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for enterprise clients across multiple industries

Key Project Goals

Implement automated lead capture and qualification system
Create personalized marketing material delivery workflow
Establish GDPR-compliant data handling processes
Develop comprehensive analytics dashboard for campaign tracking
Improve conversion rates through targeted content delivery

Core System Requirements

Multi-field contact form with validation
Dynamic content personalization engine
Automated email campaign management
Real-time analytics dashboard
GDPR compliance management module
CRM integration capabilities

Technology Stack Requirements

React.js for front-end development

Node.js with Express for backend

MongoDB for database management

AWS cloud infrastructure

SendGrid API for email delivery

Google Analytics integration

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Payment gateway integration
Third-party analytics tools
Customer support ticketing system

Non-Functional Requirements

99.9% system uptime SLA
End-to-end data encryption
Horizontal scalability for traffic spikes
Response time under 2 seconds for 95% of requests
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Implementation of this solution is expected to increase lead conversion rates by 40%, reduce manual marketing efforts by 60%, improve campaign ROI tracking accuracy by 75%, and enable scalable personalized communication with enterprise clients across 15+ industry verticals.