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Personalized Marketing Overview & Data Consent Management System
  1. case
  2. Personalized Marketing Overview & Data Consent Management System

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Personalized Marketing Overview & Data Consent Management System

innowise.com
Information technology

Challenge

Innowise needs a streamlined process for collecting user contacts, obtaining consent for personalized marketing materials, and providing a clear overview of their services. They need to ensure compliance with data privacy regulations.

About the Client

Innowise is an international fullcycle software development company founded in 2007, developing software for other professionals worldwide. They focus on providing software solutions for businesses to improve their operational efficiency.

Objectives

  • Improve lead generation through targeted marketing.
  • Ensure compliance with data privacy regulations.
  • Provide a transparent and user-friendly data consent process.
  • Automate the delivery of marketing overviews.
  • Enhance customer engagement.

Functional Requirements

  • Contact form for data capture.
  • Consent management mechanism (e.g., checkbox, toggle).
  • Data storage and management.
  • Automated email generation and delivery based on user consent.
  • Reporting and analytics on consent rates and marketing effectiveness.

Preferred Technologies

Email Marketing Platform (e.g., SendGrid, Mailchimp)
CRM Integration (potential)
Database (e.g., PostgreSQL, MySQL)

Integrations Required

  • Email marketing service
  • Potentially a CRM system

Non-Functional Requirements

  • Data Security
  • Scalability
  • Reliability
  • Compliance with GDPR/Privacy Regulations

Impact

This project will improve lead generation efficiency, enhance customer communication, and ensure legal compliance. It will also provide valuable data for optimizing marketing campaigns and improving customer engagement.

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