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Personalized Marketing Materials Delivery Platform
  1. case
  2. Personalized Marketing Materials Delivery Platform

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Personalized Marketing Materials Delivery Platform

innowise.com
Information technology
Business services
Advertising & marketing

Challenges in Personalized Marketing Material Delivery

Inefficient lead capture and distribution of personalized marketing materials, lacking automated consent management and data-driven personalization capabilities while maintaining compliance with data protection regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Project Goals for Enhanced Marketing Material Distribution

  • Implement automated lead capture and email distribution system
  • Ensure GDPR-compliant data processing workflows
  • Enable dynamic content personalization based on user data
  • Improve conversion rates through targeted marketing campaigns

Core System Functionalities

  • Multi-field contact form with consent tracking
  • Template-based email personalization engine
  • Campaign performance analytics dashboard
  • Automated follow-up email sequences

Technology Stack Requirements

React
Node.js
MongoDB
AWS

System Integration Needs

  • SendGrid API
  • Google Analytics
  • CRM system (Salesforce)

Non-Functional Requirements

  • GDPR compliance
  • Horizontal scalability
  • 99.9% uptime SLA
  • Role-based access control

Expected Business Impact

Anticipated 40% increase in lead conversion rates through personalized content delivery, 60% reduction in manual marketing operations, and full compliance with data protection regulations, resulting in enhanced client trust and campaign effectiveness.

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