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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Advertising & marketing

Challenges in Lead Capture and Marketing Automation

Need for efficient contact collection, automated personalized marketing material distribution, and compliance with data processing regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals

Key Project Goals

Implement secure contact information collection system
Automate personalized marketing material delivery
Ensure GDPR-compliant data processing workflow
Improve lead conversion tracking capabilities

Core System Requirements

Multi-field contact form with validation
Email template management system
Consent tracking and compliance module
Automated email campaign scheduler
Responsive design for cross-device compatibility

Technology Stack

React.js for frontend

Node.js with Express for backend

MongoDB for database

AWS for cloud hosting

System Integrations

Email delivery service (SendGrid)
CRM system (Salesforce)
Analytics platform (Google Analytics)

Non-Functional Requirements

GDPR compliance certification
99.9% system uptime SLA
Support for 10,000 concurrent users
End-to-end data encryption

Expected Business Impact

200% increase in qualified lead capture efficiency, 60% reduction in manual marketing tasks, and 90% improvement in campaign tracking accuracy through automated analytics integration.