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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Advertising & marketing

Business services

Challenge: Lead Generation and Customer Engagement

Innowise needs a streamlined system to capture leads through website forms and deliver personalized marketing materials. The current process relies on manual email distribution, which is inefficient and lacks personalization, potentially resulting in lower conversion rates and reduced customer engagement.

About the Client

Innowise is an international full-cycle software development company specializing in developing software for other businesses.

Objectives: Enhance Lead Capture & Personalization

Automate lead capture from website forms.
Deliver personalized marketing materials based on user data.
Improve lead nurturing and conversion rates.
Enhance customer engagement through targeted communication.

Functional Requirements

Website form integration (e.g., contact forms, newsletter sign-ups).
User data segmentation (e.g., demographics, interests, behavior).
Personalized email templates and content.
Automated email workflows and scheduling.
A/B testing capabilities for email content.
Reporting and analytics dashboard (e.g., open rates, click-through rates, conversion rates).
Consent management for GDPR/Privacy compliance

Preferred Technologies

API integration

Cloud-based platform

CRM integration capabilities

Email marketing platform integration

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Email marketing service (e.g., Mailchimp, SendGrid)
Website platform (e.g. WordPress, Drupal)

Non-Functional Requirements

Scalability to handle a large volume of leads and users.
High availability and reliability.
Data security and privacy compliance (GDPR, CCPA).
Performance: Fast email delivery and response times.

Expected Business Impact

Implementing this personalized marketing automation platform is expected to result in a significant increase in lead conversion rates, improved customer engagement, enhanced brand loyalty, and increased revenue generation. Automation will also free up marketing resources to focus on more strategic initiatives.