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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Challenge: Lead Generation & Marketing Efficiency

Innowise seeks to improve lead generation and marketing efficiency by implementing a system to capture contact information and deliver personalized marketing materials. The current process relies on manual submission and email-based communication, lacking automation and personalization capabilities, potentially resulting in lower conversion rates and inefficient resource utilization.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to clients worldwide. They offer services across various industries.

Project Goals

Automate the capture of user contacts and consent for marketing communications.
Deliver personalized marketing materials based on user preferences and data.
Improve lead quality and conversion rates.
Enhance marketing campaign effectiveness.
Ensure compliance with data privacy regulations.

Functional Requirements

Contact Form Integration: Ability to integrate with existing contact forms.
Consent Management: Robust consent management system compliant with data privacy regulations.
Personalized Email Campaigns: Automation of personalized email campaigns based on user data and preferences.
Data Storage & Management: Secure storage and management of user data and consent information.
Reporting & Analytics: Track campaign performance and user engagement.

Preferred Technologies

API integration

CRM integration

Email marketing platform integration

Required Integrations

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle increasing user volume.
High availability and reliability.
Data security and privacy compliance (GDPR, etc.).
Performance: Fast loading times and quick response times.

Expected Business Impact

Successful implementation is expected to result in increased lead generation, improved marketing ROI, enhanced customer engagement, and greater efficiency in marketing operations. Improved personalization should lead to higher conversion rates and more qualified leads for Innowise's services.