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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Need for Enhanced Lead Generation and Customer Engagement

Innowise seeks to improve lead generation and nurture prospects with personalized marketing materials. The current process of collecting contact information and sending generic overviews lacks effectiveness and personalized touch, leading to low conversion rates. They aim to streamline this process and deliver targeted content based on user interests and behavior.

About the Client

Innowise is an international fullcycle software development company founded in 2007, providing software solutions for other professionals worldwide.

Project Goals

Increase lead conversion rates by 20% within the first 6 months.
Improve customer engagement with personalized marketing materials.
Automate the process of delivering relevant information to potential clients.
Enhance the overall user experience on their website.

Functional Requirements

Contact Form Integration: Seamlessly capture user contact details through embedded forms.
User Segmentation: Ability to segment users based on their interests and industry.
Personalized Email Campaigns: Dynamic content generation for tailored email marketing.
Marketing Material Delivery: Automated delivery of relevant overviews and resources.
Consent Management: Implements mechanisms to obtain and manage user consent for data processing and marketing communications.

Preferred Technologies

CRM integration

Email marketing platform API

Cloud-based infrastructure

Required Integrations

Existing CRM system
Email marketing service provider (e.g., Mailchimp, SendGrid)
Website analytics platform

Non-Functional Requirements

Scalability to handle a large volume of users and data.
High availability and reliability.
Data security and privacy compliance (GDPR).

Expected Business Impact

Successful implementation of this system will result in increased lead generation, improved customer engagement, and enhanced brand perception. Improved efficiency in marketing efforts, leading to cost savings and a higher return on investment (ROI).