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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Challenge: Lead Generation & Customer Engagement

Innowise seeks to enhance lead generation and customer engagement by providing personalized marketing materials. The current process relies on manual contact management, resulting in inefficiencies and limited personalization. There's a need for a streamlined system to capture contact information and automatically deliver targeted marketing content, while adhering to data privacy regulations.

About the Client

International full-cycle software development company specializing in developing software for other professionals worldwide.

Project Goals

Automate the process of collecting user contact information.
Enable personalized delivery of marketing materials based on user preferences.
Ensure compliance with data privacy regulations (e.g., GDPR).
Improve lead generation and customer engagement metrics.
Enhance efficiency of marketing communications.

Functional Requirements

Contact Form Integration: Ability to integrate a contact form for capturing user data.
Consent Management: System to obtain and manage user consent for marketing communications.
User Segmentation: Tools for segmenting users based on demographics, interests, and behaviors.
Personalized Email Delivery: Automated delivery of personalized email marketing campaigns.
Reporting & Analytics: Dashboard to track campaign performance, user engagement, and conversion rates.

Preferred Technologies

API integrations

CRM integration

Email marketing platform integration

Required Integrations

Email service provider (e.g., SendGrid, Mailchimp)
CRM system (e.g., Salesforce, HubSpot)

Non-Functional Requirements

Scalability to handle a growing user base.
High availability and reliability.
Security to protect user data.
Compliance with data privacy regulations (GDPR, etc.).

Expected Business Impact

This project is expected to significantly improve Innowise's lead generation and customer engagement efforts. By automating the delivery of personalized marketing materials, the company anticipates increased conversion rates, improved customer satisfaction, and enhanced brand loyalty. The streamlined process will also free up marketing resources to focus on strategic initiatives.