This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Challenge

Innowise needs a system to efficiently manage customer contact information and deliver personalized marketing materials based on user consent and preferences, ensuring compliance with data privacy regulations.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses worldwide.

Objectives

Implement a system for capturing and managing user consent for marketing communications.
Automate the delivery of personalized marketing materials via email.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Improve marketing campaign effectiveness through targeted messaging.
Increase customer engagement and lead generation.

Functional Requirements

User consent form integration.
Preference management interface.
Email marketing automation engine.
Segmentation capabilities based on user data and preferences.
Personalized email content generation.
Campaign performance reporting.
Data privacy compliance features (e.g., data deletion, access requests).

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

API integration capabilities

Database for storing user data and preferences

Integrations Required

CRM system (e.g., Salesforce, HubSpot)
Email service provider (e.g., SendGrid, Mailchimp)
Existing Innowise systems

Key Non-Functional Requirements

Scalability to handle a large volume of users and emails.
High availability and reliability.
Security to protect user data.
Performance to ensure fast email delivery.
Data privacy and compliance.

Expected Business Impact

This project is expected to increase marketing campaign effectiveness, improve customer engagement, and generate more leads. It will also ensure compliance with data privacy regulations, reducing the risk of penalties and reputational damage. Improved personalization will lead to higher conversion rates and a better customer experience.