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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Challenge: Lead Generation & Marketing Efficiency

Innowise seeks to enhance lead generation and improve marketing efficiency by providing personalized marketing materials to potential clients. The current process relies on manual contact collection and email distribution, which is inefficient and lacks personalization. There's a need to automate the process of collecting contact information and delivering targeted marketing content based on user preferences and interests.

About the Client

Innowise is an international fullcycle software development company founded in 2007, specializing in developing software for other professionals worldwide.

Objectives: Enhance Lead Capture & Personalization

Automate lead capture through a user-friendly contact form.
Personalize marketing materials based on collected data and user preferences.
Improve lead engagement and conversion rates.
Streamline the marketing process and reduce manual effort.
Ensure compliance with data privacy regulations.

Functional Requirements: Automated Marketing & Data Management

Contact Form Integration: A customizable form for users to submit their contact information.
Consent Management: Mechanism to obtain and manage user consent for data processing and marketing communications.
Personalized Email Campaigns: Automated email campaigns with dynamic content based on user data and preferences.
Data Storage & Management: Secure storage of user data and preferences in compliance with data privacy regulations.
Form Submission Confirmation: Display a confirmation message upon successful form submission.

Preferred Technologies: Existing Infrastructure & Scalability

Existing Innowise Infrastructure

Cloud-based platform (e.g., AWS, Azure, GCP)

API Integration capabilities

Integrations Required: Email Service Provider

Email Service Provider (e.g., SendGrid, Mailchimp) for email delivery

Non-Functional Requirements: Security & Scalability

Data Security: Secure storage and transmission of user data.
Scalability: Ability to handle a growing number of users and marketing campaigns.
Performance: Fast email delivery and system response times.
Compliance: GDPR and other relevant data privacy regulations.

Expected Business Impact: Improved Lead Quality & Efficiency

Implementing this solution is expected to improve lead quality by delivering more relevant marketing materials to potential clients. It will also increase marketing efficiency by automating the lead capture and email delivery process, freeing up sales and marketing teams to focus on more strategic activities. Ultimately, this project aims to enhance Innowise's growth and market position.