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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Need for Enhanced Lead Management and Personalized Marketing

Innowise seeks to improve lead generation and conversion rates by implementing a system for managing contacts and delivering personalized marketing materials. The current process relies on manual email campaigns, which are inefficient and lack personalization, leading to lower engagement and conversion. They need a robust system to automate this process and enhance the customer experience.

About the Client

International full-cycle software development company providing software solutions for other professionals worldwide.

Project Goals

Automate the delivery of personalized marketing materials to contacts.
Improve lead generation and conversion rates.
Enhance customer engagement through targeted communications.
Centralize contact management and marketing data.
Ensure compliance with data privacy regulations (GDPR, etc.).

Functional Requirements

Contact data capture and management
Contact segmentation based on various attributes
Personalized email campaign creation with dynamic content
Automated email scheduling and delivery
Campaign performance tracking and reporting
Consent management and data privacy compliance
Integration with existing CRM system

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

API-first architecture

Scalable database (e.g., PostgreSQL, MySQL)

Marketing automation platform (e.g., Marketo, HubSpot - to be evaluated)

Secure email delivery service

Required Integrations

Existing CRM system (details to be provided)
Website forms and landing pages
Analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

High scalability to accommodate a growing contact database
High performance to ensure timely delivery of marketing materials
Robust security measures to protect sensitive contact data
Compliance with GDPR and other data privacy regulations

Expected Business Impact

Implementing this personalized marketing automation platform is expected to result in a significant improvement in lead generation and conversion rates. By delivering more relevant and personalized communications, Innowise will be able to nurture leads more effectively, increase customer engagement, and ultimately drive revenue growth. Improved efficiency in marketing campaigns will also free up valuable time for the Innowise team to focus on other strategic initiatives.