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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Business services

Advertising & marketing

Challenge

Innowise needs a robust system to efficiently manage and automate personalized marketing campaigns, ensuring compliance with data privacy regulations and delivering relevant content to potential clients. The current process likely involves manual data handling and lacks automated personalization features, leading to inefficiency and potentially missed opportunities.

About the Client

Innowise is an international full-cycle software development company specializing in providing IT solutions to professionals worldwide.

Objectives

Implement a system for collecting and managing contact information from website submissions.
Automate the process of sending personalized marketing materials via email.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Improve lead nurturing and conversion rates through targeted marketing efforts.
Enhance customer engagement by delivering relevant and timely content.

Functional Requirements

Contact form integration (e.g., website forms).
Data segmentation based on user attributes.
Automated email campaign creation and scheduling.
Personalized content insertion using dynamic variables.
Consent management and data privacy controls.
Campaign performance tracking and reporting.
Integration with CRM systems.

Technology Preferences

API integration

Cloud-based platform

Data analytics tools

Integration Requirements

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)
Website form builders (e.g., WebForms, Gravity Forms)

Non-Functional Requirements

Scalability to handle a large volume of contacts and campaigns.
High performance and reliable email delivery.
Robust security measures to protect user data.
Compliance with data privacy regulations.
User-friendly interface for campaign creation and management.

Expected Business Impact

This project is expected to improve lead generation and conversion rates, enhance customer engagement, and streamline marketing operations. By automating personalized marketing campaigns and ensuring data privacy compliance, Innowise can increase its efficiency, reduce manual effort, and deliver a better customer experience, ultimately leading to increased revenue and market share.