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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Advertising & marketing

Business services

Challenge: Lead Generation & Customer Engagement

Innowise needs a system to effectively capture leads through contact forms and proactively engage with them through personalized marketing materials. The current process relies on manual email sending and lacks automation and personalization, resulting in potentially missed opportunities and inefficient marketing efforts.

About the Client

Innowise is an international fullcycle software development company specializing in providing software solutions for other professionals worldwide.

Objectives: Enhance Lead Nurturing & Marketing Efficiency

Automate the process of sending personalized marketing materials to leads based on submitted contact information.
Improve lead nurturing and engagement through targeted communication.
Increase conversion rates by delivering relevant content to potential customers.
Streamline marketing efforts and reduce manual workload.

Functional Requirements

Contact form integration.
Lead segmentation based on user input.
Personalized email templates.
Automated email campaign scheduling.
Performance reporting and analytics.
Consent management for data processing.

Preferred Technologies

CRM platform (e.g., Salesforce, HubSpot)

Email marketing platform (e.g., Mailchimp, SendGrid)

API integration capabilities

Integrations Required

Website contact forms
CRM system (if applicable)

Non-Functional Requirements

Scalability to handle a large volume of leads and marketing campaigns.
High availability and reliability.
Data security and privacy compliance (GDPR, etc.)
Performance optimization for fast email delivery.

Expected Business Impact

Implementing this system will lead to increased lead conversion rates, improved customer engagement, enhanced marketing efficiency, and a stronger return on investment (ROI) for marketing campaigns. It will also improve compliance with data privacy regulations.