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Personalized Marketing Automation Platform Integration

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise seeks to enhance lead generation and customer engagement by implementing a system to capture contact information from website submissions and deliver personalized marketing materials. The current process relies on manual email distribution and lacks automation, potentially leading to missed opportunities and inefficient marketing efforts.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses globally.

Project Goals

Automate the process of capturing leads through website forms.
Enable personalized marketing material delivery based on user data.
Improve lead nurturing and customer engagement.
Increase conversion rates from website visitors to customers.
Streamline marketing workflows.

Functional Requirements

Website form integration
Data storage and management
Automated email campaign creation and scheduling
Personalized content insertion (e.g., name, company)
Consent management and GDPR compliance
Reporting and analytics on campaign performance

Preferred Technologies

CRM integration

Email marketing platform API

Cloud-based infrastructure

Integrations Required

Existing CRM system (details to be provided)
Email marketing platform (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle increasing volumes of leads
High availability and reliability
Data security and privacy compliance (GDPR)
Performance optimization for fast email delivery

Expected Business Impact

Successful implementation of this platform will result in improved lead quality, increased customer engagement, higher conversion rates, and a more efficient marketing process. This will contribute to revenue growth and enhanced customer relationships.