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Personalized Marketing Automation Platform Implementation

innowise.com

Information technology

Challenge

Innowise seeks to enhance lead generation and customer engagement by implementing a system to capture user contact information and deliver personalized marketing materials. The current process relies on manual data collection and lacks targeted communication capabilities, leading to inefficient marketing efforts.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Objectives

Implement a system for capturing user contacts through online forms.
Enable personalized marketing material delivery based on user data.
Improve lead generation and conversion rates.
Enhance customer engagement through targeted communication.

Functional Requirements

Online form creation and management
Data storage and management (CRM integration)
Segmentation of user data
Personalized email marketing campaigns
Automated email workflows
Consent management for data processing

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

CRM integration (e.g., Salesforce, HubSpot)

Email marketing platform integration (e.g., Mailchimp, SendGrid)

Integrations Required

CRM system
Email marketing platform

Non-Functional Requirements

Scalability to handle a growing number of users and contacts
High availability and reliability
Data security and privacy compliance (GDPR)
Performance and responsiveness

Expected Business Impact

Successful implementation of this platform is expected to improve lead quality, increase customer engagement, and boost overall marketing ROI. The automation of marketing efforts will free up marketing resources to focus on strategic initiatives.