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Personalized Marketing Automation Platform Implementation

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge: Lead Generation and Customer Engagement

Innowise is seeking to improve lead generation and customer engagement by implementing a personalized marketing approach. The current methods are likely less effective and lack the ability to scale personalized communications efficiently.

About the Client

Innowise is an international fullcycle software development company providing IT solutions to businesses worldwide.

Project Goals: Enhanced Marketing Effectiveness

Increase lead conversion rates through personalized marketing materials.
Improve customer engagement with relevant and targeted communications.
Enhance marketing ROI by optimizing marketing spend.
Automate marketing processes to improve efficiency.

Functional Requirements: Marketing Automation Core

Contact management and segmentation.
Email marketing automation (personalized templates, A/B testing).
Lead scoring and nurturing.
Marketing campaign scheduling and tracking.
Integration with CRM systems for data synchronization.
Personalized content recommendations.

Preferred Technologies: Cloud-Based Platform

Cloud-based infrastructure (AWS, Azure, GCP).

API-driven architecture.

Database: PostgreSQL or similar scalable solution.

Programming Languages: Python, Node.js

Integrations: CRM and Email Platforms

CRM integration (e.g., Salesforce, HubSpot, Zoho CRM).
Email service provider integration (e.g., SendGrid, Mailchimp, Amazon SES).

Non-Functional Requirements: Scalability and Security

High scalability to handle a growing number of contacts and campaigns.
Robust security measures to protect sensitive customer data.
High availability and reliability.
Data privacy compliance (GDPR, CCPA).

Expected Business Impact: Increased Revenue and Efficiency

Successful implementation is expected to result in a significant increase in lead generation, improved customer retention, and enhanced marketing efficiency. This will translate to higher revenue and improved ROI for Innowise's marketing efforts.