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Personalized Marketing Automation Platform Implementation

innowise.com

Information technology

Business services

Advertising & marketing

Challenge: Lead Generation and Customer Engagement

Innowise seeks to improve lead generation and nurture customer relationships by offering personalized marketing materials and collecting user contact information. The current process likely lacks automated personalization and efficient data management, leading to suboptimal conversion rates and inefficient marketing efforts.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to other businesses.

Project Goals

Implement a system to capture user contact information with explicit consent.
Develop a personalized marketing automation platform.
Improve lead generation and conversion rates.
Enhance customer engagement through tailored communication.
Ensure compliance with data privacy regulations.

Functional Requirements

Contact form integration for data capture.
Consent management module for GDPR compliance.
Personalized email campaign creation and scheduling.
Data segmentation and targeting capabilities.
Automated email workflows based on user behavior.
Reporting and analytics on campaign performance.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

Marketing automation platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud)

API integration capabilities

Required Integrations

CRM system (e.g., Salesforce, Dynamics 365)
Email service provider (e.g., SendGrid, Mailgun)

Non-Functional Requirements

Scalability to handle increasing user base and data volume.
High availability and reliability.
Data security and privacy compliance (GDPR, CCPA).
Performance and responsiveness.

Expected Business Impact

Successful implementation will result in increased lead generation, improved customer engagement, enhanced brand loyalty, and ultimately, higher revenue for Innowise. It will also strengthen their position as a leading software development company by offering sophisticated marketing capabilities to their clients.