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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge

The company needs a robust system to effectively capture leads and deliver personalized marketing materials to potential clients, ensuring compliance with data privacy regulations. The current process relies on manual data collection and email campaigns, which are inefficient and lack personalization.

About the Client

Innowise is an international full-cycle software development company focused on providing software solutions to other businesses.

Objectives

Automate lead capture and data collection.
Enable personalized marketing material delivery.
Ensure compliance with data privacy regulations (e.g., GDPR).
Improve marketing campaign effectiveness.
Increase lead conversion rates.

Functional Requirements

Contact form integration and data capture.
Consent management and tracking.
Audience segmentation.
Email marketing automation.
Personalized content creation.
Reporting and analytics.

Technology Preferences

CRM integration

Email marketing platform API integration

Data analytics tools

Integrations

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)
Data analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle a large volume of contacts.
High availability and reliability.
Data security and privacy compliance.
Performance optimization for fast email delivery.

Expected Business Impact

Implementation of this platform is expected to significantly improve marketing ROI, increase lead generation, and enhance customer engagement. Automation will free up marketing resources, allowing them to focus on strategic initiatives. Improved personalization will result in higher conversion rates and stronger customer relationships.