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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Generating Leads and Engaging Prospects

Innowise aims to improve lead generation and nurture potential clients by delivering personalized marketing materials. The current process relies on manual email distribution and lacks targeted personalization, resulting in potentially lower engagement rates and inefficient use of marketing resources. They seek a more automated and data-driven approach.

About the Client

Innowise is an international full-cycle software development company specializing in developing software solutions for other professionals globally.

Project Goals

Automate the delivery of personalized marketing materials.
Improve lead engagement and conversion rates.
Enhance the efficiency of marketing campaigns.
Increase the relevance of marketing messages to target audiences.
Improve data collection and analysis for marketing effectiveness.

Functional Requirements

User contact management and segmentation.
Personalized email templates and content creation.
Automated email workflows and triggers.
A/B testing capabilities.
Campaign performance tracking and reporting.
Data integration with existing CRM systems.

Preferred Technologies

Cloud-based architecture (AWS, Azure, or GCP)

Python or Node.js for backend development

React or Angular for frontend development

Database: PostgreSQL or MySQL

Email service provider integration (e.g., SendGrid, Mailgun)

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Existing marketing automation tools (if any)

Non-Functional Requirements

Scalability to handle a growing user base and email volume.
High availability and reliability.
Data security and privacy compliance (GDPR, CCPA).
Performance: Fast email delivery and campaign execution.

Expected Business Impact

Successful implementation will lead to increased lead generation, improved customer engagement, and a higher ROI on marketing efforts. The automation will free up marketing staff to focus on more strategic initiatives. Improved personalization will result in higher conversion rates and increased customer lifetime value.