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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Challenge

Innowise needs a streamlined process for capturing leads and obtaining consent for personalized marketing communication. The current process relies on a simple form submission, which lacks robust data management, consent tracking, and integration capabilities for personalized email campaigns. There's a need for a more sophisticated system to ensure compliance with data privacy regulations and deliver targeted marketing materials effectively.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to other businesses.

Objectives

Develop a system to capture user contact information and obtain explicit consent for marketing communication.
Automate the process of managing user consent preferences.
Integrate the system with existing marketing automation tools for personalized email campaigns.
Ensure compliance with relevant data privacy regulations (e.g., GDPR).
Improve lead quality and engagement through targeted marketing.

Functional Requirements

User registration and contact information capture.
Explicit consent management (opt-in/opt-out).
Consent preference tracking and modification.
Integration with email marketing platforms (e.g., Mailchimp, SendGrid).
Data storage and management in compliance with data privacy regulations.
Automated data processing and user segmentation.

Preferred Technologies

Backend: Python (Django/Flask)

Frontend: React/Angular/Vue.js

Database: PostgreSQL/MySQL

API: RESTful APIs

Required Integrations

Mailchimp
SendGrid
Other email marketing platforms

Non-Functional Requirements

Scalability to handle a large volume of users and data.
High availability and reliability.
Security to protect user data.
Performance to ensure fast response times.
Compliance with GDPR and other relevant data privacy regulations.

Expected Business Impact

This project will enable Innowise to improve its lead generation and marketing effectiveness. By ensuring compliance with data privacy regulations and delivering personalized marketing, Innowise can enhance customer engagement, increase conversion rates, and build stronger customer relationships. The automated consent management will also streamline marketing operations and reduce the risk of legal penalties.