This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Personalized Marketing Automation Platform Development

innowise.com

Information technology

Need for Enhanced Lead Generation and Customer Engagement

Innowise, as a software development company, needs a system to efficiently capture leads through contact forms and personalize marketing communications to potential clients. They currently lack a dedicated platform for managing contact information and automating personalized marketing campaigns, resulting in missed opportunities for client acquisition and retention.

About the Client

Innowise is an international fullcycle software development company founded in 2007, providing software solutions to professionals worldwide.

Project Goals

Develop a centralized platform for collecting and managing leads from contact forms.
Automate the delivery of personalized marketing materials based on user data and preferences.
Improve lead nurturing and conversion rates.
Enhance customer engagement through targeted communication.

System Functionality

Contact Form Integration
Data Storage & Management
Personalized Email Marketing
Automated Campaign Triggers
User Segmentation
Consent Management (GDPR Compliance)

Technology Stack

Cloud-based architecture (e.g., AWS, Azure, GCP)

API integration capabilities

CRM Integration

Email Marketing Platform Integration

Integration Points

CRM System (e.g., Salesforce, HubSpot)
Email Marketing Service Provider (e.g., SendGrid, Mailchimp)
Existing Innowise systems

Non-Functional Requirements

Scalability to handle a growing number of leads and users
High availability and reliability
Data security and privacy compliance (GDPR)
Performance – fast email delivery

Expected Business Value

This project is expected to significantly improve Innowise's lead generation and conversion rates, leading to increased revenue and enhanced customer relationships. Automating personalized marketing will free up sales and marketing resources, allowing them to focus on higher-value activities. Improved data management will enable more effective marketing strategies.