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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Marketing Personalization

Innowise seeks to enhance lead generation and improve the effectiveness of its marketing materials by delivering personalized content to potential clients. The current process relies on general outreach, lacking tailored messaging based on individual prospect needs and interests. This results in lower engagement rates and a less efficient use of marketing resources.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses worldwide.

Project Goals

Increase lead conversion rates through personalized marketing materials.
Improve marketing ROI by targeting prospects with relevant content.
Automate the delivery of personalized marketing campaigns.
Enhance customer engagement through tailored communication.

Functional Requirements

Contact Data Management: Store and manage prospect information (contact details, interests, company, etc.).
Segmentation: Ability to segment contacts based on various criteria (demographics, behavior, interests).
Personalized Content Creation: Dynamic content insertion into marketing materials (emails, landing pages, etc.).
Campaign Automation: Automated campaign workflows triggered by specific events or user actions.
Performance Tracking & Reporting: Track campaign performance metrics (open rates, click-through rates, conversions) and generate reports.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

CRM integration (e.g., Salesforce, HubSpot)

Marketing automation platform (e.g., Marketo, Pardot) or custom development

API integrations

Integrations Required

CRM systems for contact data synchronization
Email marketing platforms
Website analytics tools

Key Non-Functional Requirements

Scalability to handle a growing number of contacts and campaigns.
High performance for fast campaign delivery.
Data security and privacy compliance (GDPR, CCPA).
Reliability and uptime.

Expected Business Impact

Successful implementation will result in increased lead generation, improved marketing efficiency, and higher customer engagement. This translates to a significant return on investment through increased sales and reduced marketing costs. The platform will allow Innowise to better serve its clients by delivering more tailored solutions and demonstrating a deeper understanding of their needs.