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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Challenge

The company currently lacks a robust system for capturing user contact information and delivering personalized marketing materials. The process relies on manual form submissions and email campaigns, which are inefficient and lack targeted personalization. There is a need to improve lead generation and nurture potential customers with relevant content.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Objectives

Implement a system to capture user contacts through forms.
Enable personalized marketing material delivery based on user data.
Improve lead generation and conversion rates.
Automate marketing communication workflows.

Functional Requirements

Customizable lead capture forms
Data storage and management
Segmentation of user data
Automated email campaign creation
Personalized content insertion
Form submission confirmation and data validation
Consent management for marketing materials

Technology Preferences

Backend: Node.js/Python (based on existing expertise)

Database: PostgreSQL/MySQL

Email Service: SendGrid/Mailgun

Frontend: React/Angular/Vue.js

Integrations

CRM system (e.g., Salesforce, HubSpot)
Marketing Automation platform (e.g., Marketo, Pardot)

Non-Functional Requirements

Scalability to handle a large volume of users
High availability and reliability
Data security and compliance (GDPR)
Performance: Fast form submission and email delivery

Expected Business Impact

Successful implementation will result in increased lead generation, improved customer engagement, higher conversion rates, and enhanced marketing ROI. Automation will reduce manual effort and improve efficiency in marketing operations. Compliance with data privacy regulations will mitigate legal risks.