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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge: Lead Generation and Customer Engagement

Innowise seeks to improve lead generation and customer engagement by providing personalized marketing materials. The current process relies on manual data collection and distribution, resulting in inefficiencies and a lack of personalized customer experiences. They aim to automate the process to deliver tailored marketing content based on user preferences and consent.

About the Client

Innowise is an international full-cycle software development company specializing in developing software solutions for other businesses.

Project Goals

Automate the delivery of personalized marketing materials.
Improve lead generation through targeted marketing campaigns.
Enhance customer engagement by providing relevant content.
Ensure compliance with data privacy regulations (e.g., GDPR).

Functional Requirements

Contact data management (storage, updating, segmentation).
Consent management (explicit consent capture and tracking).
Personalized content creation (dynamic content insertion).
Automated email/message delivery.
Reporting and analytics (campaign performance tracking).

Preferred Technologies

Cloud-based architecture

API integrations

Data analytics platform

Required Integrations

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle a growing number of contacts and campaigns.
High performance and reliability.
Data security and privacy compliance.
User-friendly interface.

Expected Business Impact

Successful implementation of this platform is expected to significantly improve Innowise's lead generation efficiency, enhance customer engagement, and strengthen its market position as a provider of innovative software solutions. It will allow for more effective marketing spend and improved ROI.