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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Business services

Advertising & marketing

Challenge: Generating qualified leads and improving marketing ROI

Innowise, as a software development company, likely faces the challenge of effectively generating qualified leads and maximizing the return on investment (ROI) for their marketing efforts. The case study highlights the importance of collecting contact information and delivering personalized marketing materials, suggesting a need for a robust marketing automation system.

About the Client

Innowise is an international fullcycle software development company providing IT solutions to businesses worldwide.

Objectives: Implement a marketing automation system for lead generation and nurturing

Improve lead generation efficiency.
Enhance lead qualification processes.
Deliver personalized marketing communications.
Increase marketing ROI.
Automate marketing workflows.

Functional Requirements: Marketing Automation System

Contact form integration and management.
Lead scoring and qualification.
Segmentation capabilities.
Email marketing automation.
Personalized content delivery.
Marketing analytics and reporting.
Data privacy and consent management (GDPR compliance).

Preferred Technologies: Cloud-based platform with API integration capabilities

Cloud-based infrastructure (e.g., AWS, Azure, GCP)

CRM integration (e.g., Salesforce, HubSpot)

Email marketing platform API integration (e.g., SendGrid, Mailchimp)

API for contact form submission and data management

Integrations Required: CRM, Email Marketing Platform

Salesforce
Mailchimp

Key Non-Functional Requirements: Scalability, Security, Performance

Scalability to handle increasing data volume and user traffic.
Data security and privacy compliance (GDPR).
High system performance and reliability.
API security.

Estimated Impact: Increased lead conversion and improved marketing efficiency

Successful implementation of the marketing automation platform is expected to result in a significant increase in qualified leads, improved lead conversion rates, enhanced marketing efficiency, and a higher overall marketing ROI for Innowise.