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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise is seeking a more effective way to capture leads and nurture customer relationships through personalized marketing. They need a system to collect contact information, manage consent for marketing communications, and deliver tailored marketing materials. The current process relies on manual forms and email sending, which is inefficient and lacks personalization.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Objectives: Enhance Lead Capture and Marketing Effectiveness

Increase lead generation through optimized contact forms.
Improve customer engagement with personalized marketing materials.
Ensure compliance with data privacy regulations (e.g., GDPR).
Automate the marketing communication process.

Functional Requirements: Marketing Automation System

Contact Form Builder with Consent Management
User Segmentation
Email Marketing Automation
Data Privacy Compliance (GDPR, etc.)
Reporting and Analytics

Preferred Technologies: Modern Web Technologies

JavaScript

HTML

CSS

Node.js/Python (for backend)

SQL Database (e.g., PostgreSQL)

Cloud Hosting (e.g., AWS, Azure, GCP)

Integrations: CRM/Marketing Platforms

CRM systems (e.g., Salesforce, HubSpot) for lead synchronization
Email marketing platforms (e.g., Mailchimp, SendGrid) for email delivery

Non-Functional Requirements: Scalability, Security, Performance

Scalability to handle a growing number of users and contacts.
High level of security to protect user data.
Fast response times for email delivery.
Reliable and consistent performance.

Expected Impact: Increased Lead Quality and Conversion Rates

This project is expected to increase the quality of leads generated, improve customer engagement, and ultimately drive higher conversion rates. Automation will also reduce manual effort and improve marketing efficiency, leading to cost savings.