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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise seeks to improve lead generation and nurture customer relationships through personalized marketing. They want to move beyond generic outreach and deliver tailored marketing materials to potential clients based on their expressed interest, requiring a system to manage contacts and personalize communication.

About the Client

Innowise is an international full-cycle software development company founded in 2007, providing software solutions for other professionals worldwide. They are focused on delivering a robust and scalable platform.

Project Goals: Enhance Marketing Effectiveness

Increase lead conversion rates through personalized marketing.
Improve customer engagement and retention.
Automate marketing material delivery.
Streamline the contact management process.

Functional Requirements

Contact data management (storage, organization, updating).
Audience segmentation based on user interests and demographics.
Personalized email campaign creation and automation.
Marketing material delivery tracking and analytics.
Consent management for data processing and marketing communication.

Preferred Technologies

CRM platform

Email marketing automation tools

API integration capabilities

Required Integrations

Email service provider (e.g., SendGrid, Mailchimp).
Existing CRM system (if applicable).

Non-Functional Requirements

Scalability to handle a large number of contacts and campaigns.
High availability and reliability.
Data security and privacy compliance (GDPR).

Expected Business Impact

By implementing a personalized marketing automation platform, Innowise expects to see a significant increase in lead generation, improved customer engagement, and ultimately, higher sales conversion rates. This will lead to increased revenue and a stronger market position.