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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation & Engagement

Innowise, as a software development company, likely faces the challenge of generating and nurturing leads for its services. The case study indicates a focus on collecting contact information and sending personalized marketing materials. This suggests a need for a more efficient and automated process for lead capture and engagement than manual methods.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses globally.

Project Goals

Automate the lead capture process through online forms.
Enable personalized marketing material delivery based on user data.
Improve lead quality and conversion rates.
Enhance customer engagement through targeted communications.

Functional Requirements

Customizable lead capture forms with various field types.
User segmentation based on form submissions and other data points.
Automated email marketing campaigns with personalization capabilities.
Integration with CRM systems for lead management.
Reporting and analytics dashboard to track campaign performance.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, Google Cloud)

API integration capabilities

Email marketing platform integration (e.g., SendGrid, Mailchimp)

CRM integration capabilities (e.g., Salesforce, HubSpot)

Integrations Required

CRM System (e.g., Salesforce, HubSpot)
Email Marketing Platform (e.g., SendGrid, Mailchimp)

Key Non-Functional Requirements

Scalability to handle a growing number of leads and users.
High availability and reliability.
Data security and compliance (e.g., GDPR).
Performance optimization for fast loading times.

Expected Business Impact

Implementing this platform is expected to significantly improve lead generation efficiency, resulting in increased qualified leads and higher conversion rates. Automation will free up marketing resources, allowing them to focus on strategic initiatives. Personalized marketing will lead to higher engagement and improved customer relationships. Ultimately, this will contribute to increased revenue and improved ROI on marketing spend.