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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge

Innowise needs a robust system to efficiently manage and personalize marketing communications to potential clients. The current process relies on manual data collection and email sending, which is inefficient and lacks personalization, resulting in potentially lower conversion rates and increased operational costs. The need for consent management (GDPR compliance) adds complexity.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Goals

Automate the process of collecting and managing contact information.
Implement personalized marketing campaigns based on user preferences and data.
Ensure compliance with data privacy regulations (e.g., GDPR).
Improve lead generation and conversion rates.
Enhance marketing efficiency and reduce operational costs.

Functional Requirements

Contact form submission with consent management.
User data storage and management.
User segmentation based on various criteria.
Automated email campaign creation and scheduling.
Personalized content insertion into emails.
Tracking of email open rates, click-through rates, and conversions.
GDPR compliance features (consent tracking, data deletion).

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, Google Cloud)

API integration capabilities

CRM integration

Email marketing platform integration (e.g., SendGrid, Mailchimp)

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Email marketing platform (e.g., SendGrid, Mailchimp)
Data analytics platform (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle a large volume of contacts and emails.
High availability and reliability.
Data security and privacy.
Performance and responsiveness.
User-friendly interface.

Expected Business Impact

This project is expected to significantly improve Innowise's lead generation and conversion rates by enabling personalized marketing efforts. Automation of the marketing process will also increase efficiency and reduce operational costs. Furthermore, ensuring GDPR compliance will mitigate legal risks and enhance customer trust.