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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge: Lead Generation and Customer Engagement

Innowise, as a software development company, likely faces challenges in generating qualified leads and nurturing them into paying clients. The case study highlights a focus on collecting contact information for personalized marketing, indicating a need for a robust system to capture leads and manage communication effectively. The need for consent processing suggests compliance requirements adding complexity.

About the Client

International full-cycle software development company providing software solutions to professionals worldwide.

Project Goals: Enhance Lead Capture and Marketing Efficiency

Increase qualified lead generation through targeted marketing campaigns.
Improve customer engagement through personalized communication.
Automate marketing processes to improve efficiency and reduce manual effort.
Ensure compliance with data privacy regulations (e.g., GDPR) regarding personal data processing.
Improve conversion rates from lead to customer.

Functional Requirements

Lead capture forms with consent management.
Customer Relationship Management (CRM) functionality.
Email marketing automation with personalization.
Segmentation and targeting capabilities.
Campaign tracking and reporting.
Data privacy and compliance features.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

API integrations

CRM system

Required Integrations

Email marketing service providers (e.g., Mailchimp, SendGrid)
CRM systems (e.g., Salesforce, HubSpot)
Data analytics platforms

Non-Functional Requirements

Scalability to handle a growing number of leads and customers.
High performance and reliability.
Robust security measures to protect customer data.
Compliance with data privacy regulations (GDPR, CCPA).

Expected Business Impact

Successful implementation of this platform is expected to result in increased lead generation, improved customer engagement, and higher conversion rates. This will directly contribute to revenue growth and improved business efficiency for Innowise. Improved data management will also contribute to better customer understanding and more effective marketing strategies.