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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise is seeking to enhance lead generation and customer engagement by providing personalized marketing materials. They recognize the need for a system to capture contact information and deliver tailored content based on user preferences, thereby improving conversion rates and fostering stronger customer relationships. Current methods likely lack automation and personalization capabilities, leading to inefficient marketing efforts.

About the Client

Innowise is an international fullcycle software development company specializing in developing software for other businesses. They provide a range of services to help clients grow.

Project Goals

Develop a system to capture user contacts and consent for marketing communications.
Enable personalized marketing materials delivery based on user preferences.
Improve lead generation and conversion rates through targeted marketing.
Automate the process of sending personalized marketing materials.
Ensure compliance with data privacy regulations (e.g., GDPR).

Functional Requirements

Contact form integration for data capture.
Consent management functionality.
Personalized content templating.
Automated email marketing campaign management.
Data storage and management for user preferences and consent.

Preferred Technologies

CRM integration

Email marketing platform API

Data analytics tools

Required Integrations

Email Service Provider (e.g., SendGrid, Mailchimp)
CRM system (e.g., Salesforce, HubSpot)
Data analytics platform (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle a growing number of users and contacts.
High availability and reliability.
Secure data storage and transmission.
Compliance with data privacy regulations (GDPR, CCPA).

Expected Business Impact

This project is expected to significantly improve Innowise's lead generation and customer engagement efforts. By enabling personalized marketing, the company can expect to see higher conversion rates, improved customer retention, and increased brand awareness. The automated nature of the system will also free up marketing resources to focus on more strategic initiatives.