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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Challenge

The client needs a robust system to manage customer contacts, consent preferences, and deliver personalized marketing materials effectively. They require a solution that ensures compliance with data privacy regulations and automates the process of sending targeted marketing communications.

About the Client

Innowise is an international full-cycle software development company providing software solutions for other businesses. They are focused on helping clients grow their business through technology.

Goals

Develop a system for collecting and managing customer contact information.
Implement consent management functionality to comply with data privacy regulations.
Automate the delivery of personalized marketing materials based on customer preferences.
Improve marketing campaign effectiveness and ROI.
Enhance customer engagement through targeted communications.

Functionality

Contact Management: Store and manage customer contact details.
Consent Management: Capture and manage user consent for marketing communications.
Audience Segmentation: Segment users based on various criteria (e.g., demographics, interests, behavior).
Campaign Creation: Design and build personalized marketing campaigns.
Email Automation: Automate email delivery based on triggers and schedules.
Reporting & Analytics: Track campaign performance metrics (e.g., open rates, click-through rates).
Data Privacy Compliance: Ensure compliance with relevant data privacy regulations (e.g., GDPR).

Technology

Cloud-based architecture (e.g., AWS, Azure, Google Cloud)

CRM integration

Marketing automation platform API integration

API for email sending

Integrations

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability: The system should be able to handle a growing number of contacts and campaigns.
Security: Data security and privacy must be ensured.
Performance: The system should be responsive and reliable.
Accessibility: The system should be accessible to users with disabilities.

Expected Business Impact

This system will enable Innowise and its clients to deliver more effective and personalized marketing campaigns, leading to improved customer engagement, increased conversion rates, and ultimately, higher revenue. It will also enhance compliance with data privacy regulations, reducing legal risks and building customer trust.