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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge

Innowise needs a robust system to effectively capture leads, manage user data, and deliver personalized marketing materials to potential clients. Currently, lead capture relies on basic forms, and personalized marketing efforts are likely manual and inefficient, hindering lead nurturing and conversion rates.

About the Client

Innowise is an international full-cycle software development company founded in 2007, specializing in developing software solutions for other professionals worldwide.

Goals

Improve lead capture efficiency.
Enhance personalization of marketing communications.
Increase lead conversion rates.
Automate marketing material delivery.
Centralize user data for targeted campaigns.

Functionality

Customizable lead capture forms with data validation.
User data management with consent tracking.
User segmentation based on demographics and interests.
Automated email marketing campaigns.
Personalized content generation.
Integration with existing CRM or marketing automation systems (optional).

Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

API-driven architecture

Secure data storage

Email marketing API (e.g., SendGrid, Mailgun)

Integrations

CRM system (e.g., Salesforce, HubSpot - optional)
Existing marketing automation platforms (e.g., Marketo, Pardot - optional)

Non-Functional Requirements

Scalability to handle a growing number of users and leads.
High availability and reliability.
Data security and privacy compliance (GDPR, etc.).
Performance and fast email delivery.

Expected Impact

Successful implementation will result in improved lead generation, enhanced customer engagement, higher conversion rates, and increased efficiency in marketing operations, ultimately driving business growth for Innowise.