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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise needs to enhance its lead generation efforts and improve customer engagement through personalized marketing. The current process relies on manual methods, resulting in inefficiencies and limited personalization. They require a system to capture contact information and deliver tailored marketing materials to potential clients.

About the Client

International full-cycle software development company specializing in software solutions for other businesses.

Project Goals

Automate lead capture and management.
Deliver personalized marketing materials based on user preferences.
Improve lead conversion rates.
Enhance customer engagement through targeted communication.
Streamline marketing processes.

Functional Requirements

Contact form with data capture fields.
Consent management for data processing and marketing communication.
Personalized email marketing campaign automation.
Data storage and management for contact information.
Reporting and analytics on marketing campaign performance.

Preferred Technologies

CRM System

Email Marketing Platform

API Integration

Integrations Required

Existing CRM System (e.g., Salesforce, HubSpot)
Email Marketing Platform (e.g., Mailchimp, SendGrid)

Key Non-Functional Requirements

Scalability to handle a growing number of leads and contacts.
High availability and reliability.
Data security and privacy compliance (GDPR, etc.).
Performance for fast email delivery.

Expected Business Impact

This project is expected to significantly improve Innowise's lead generation and customer engagement, resulting in increased sales, improved marketing ROI, and enhanced brand awareness. Automation will free up sales and marketing teams to focus on more strategic activities.