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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Challenge: Lead Generation and Marketing Personalization

Innowise seeks to enhance lead generation and improve the effectiveness of marketing campaigns by offering personalized experiences to potential clients. The current process relies on manual contact collection and email distribution, limiting scalability and personalization.

About the Client

Innowise is an international full-cycle software development company specializing in providing software solutions to other businesses.

Objectives

Automate lead capture and management.
Enable personalized marketing material delivery.
Improve marketing campaign effectiveness.
Increase lead conversion rates.

Functional Requirements

Contact form integration.
Audience segmentation.
Personalized email templating.
Automated email delivery.
Consent management for data processing.
Submission confirmation and data processing notifications.

Preferred Technologies

Backend: Python/Django

Frontend: React

Database: PostgreSQL

Email Service: SendGrid/Mailgun

Integrations Required

CRM Systems (e.g., Salesforce, HubSpot)
Marketing Automation Platforms (e.g., Marketo, Pardot)

Key Non-Functional Requirements

Scalability to handle a growing number of contacts and campaigns.
High availability and reliability.
Data security and privacy compliance (GDPR, etc.).
Performance: Fast email delivery and response times.

Expected Business Impact

Successful implementation is expected to increase lead generation efficiency, improve marketing ROI, and enhance customer engagement, ultimately contributing to Innowise's growth and market position.