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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Challenge: Generating and Managing Leads

Innowise is seeking to improve lead generation and nurturing through personalized marketing efforts. The current approach relies on generic email campaigns and lacks a robust system for managing customer contacts and delivering tailored content. They need a solution to effectively capture contact information, obtain consent for marketing communications, and deliver personalized materials.

About the Client

International full-cycle software development company providing IT solutions to professionals worldwide.

Project Goals

Implement a system for capturing and managing user contact information.
Ensure GDPR compliance regarding personal data processing and consent management.
Automate the delivery of personalized marketing materials based on user preferences and behavior.
Increase lead conversion rates through targeted communication.
Improve customer engagement and retention.

System Functionality

Contact form integration with website.
Consent management module with GDPR compliance.
Personalized email campaign automation.
Segmentation and targeting capabilities.
Reporting and analytics dashboards.

Technology Preferences

Cloud-based infrastructure (AWS, Azure, or GCP)

CRM Integration

Marketing Automation Platform API Integration

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Email service provider (e.g., SendGrid, Mailgun)
Website forms and landing pages

Non-Functional Requirements

Scalability to handle a large volume of contacts and emails.
High availability and reliability.
Data security and privacy.
Performance and speed of email delivery.

Expected Business Impact

Implementing this personalized marketing platform is expected to significantly improve Innowise's lead generation and customer engagement efforts. It will lead to increased conversion rates, improved customer relationships, and enhanced brand awareness, ultimately driving business growth.