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Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Challenge

Innowise, as a software development company, needs a robust system to capture leads and manage consent for personalized marketing communications in compliance with data privacy regulations (e.g., GDPR). The current process relies on manual data collection and consent management, which is inefficient and potentially non-compliant.

About the Client

International full-cycle software development company specializing in developing software for other professionals.

Goals

Develop a centralized platform for collecting and managing user contact information.
Implement a consent management system to ensure compliance with data privacy regulations.
Enable personalized marketing campaigns based on user preferences and data.
Automate the process of sending marketing materials to opted-in users.
Improve lead generation and conversion rates.

System Functionality

User registration and contact information collection
Consent management with granular control
Data storage and management
Segmentation and targeting capabilities
Campaign creation and management
Automated email delivery
Reporting and analytics

Technology Preferences

Cloud-based architecture (e.g., AWS, Azure, GCP)

API-first design

Database (e.g., PostgreSQL, MySQL)

Programming languages (e.g., Python, Java, Node.js)

Integration Requirements

Email marketing platform (e.g., Mailchimp, SendGrid)
CRM system (e.g., Salesforce, HubSpot)
Analytics platform (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle a growing number of users and contacts
High availability and reliability
Security to protect user data
Compliance with data privacy regulations (e.g., GDPR, CCPA)
Performance to ensure fast response times

Expected Business Impact

This platform will enable Innowise to improve lead generation, increase customer engagement, and enhance its marketing efforts. Compliance with data privacy regulations will also mitigate legal risks. A more efficient marketing process will free up resources and improve overall marketing effectiveness.