This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Personalized Marketing Automation Platform Development

innowise.com

Information technology

Advertising & marketing

Business services

Education

Financial services

Retail

Telecommunications

Challenge: Lead Generation and Customer Engagement

Innowise needs a robust system to capture leads through website forms, manage user data securely, and deliver personalized marketing materials based on user preferences and consent. The current process appears manual and lacks automation, potentially limiting lead conversion rates and customer engagement.

About the Client

Innowise is an international full-cycle software development company providing software solutions for other professionals worldwide. They are focused on developing and delivering custom software.

Project Goals

Automate lead capture and management through website forms.
Enable personalized marketing material delivery based on user consent and preferences.
Improve lead conversion rates through targeted communication.
Ensure compliance with data privacy regulations (e.g., GDPR).
Enhance customer engagement through relevant and timely communication.

Functional Requirements

Website form integration with data capture.
User data storage and management with consent tracking.
User segmentation based on provided information and preferences.
Automated email marketing campaigns.
Personalized content delivery.
Reporting and analytics on campaign performance.
Consent management features.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, GCP)

API integration capabilities

CRM integration

Email marketing service integration

Required Integrations

CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)
Website platforms (e.g., WordPress, Drupal)

Key Non-Functional Requirements

Scalability to handle a growing number of users and leads.
High availability and reliability.
Data security and privacy compliance.
Performance and fast delivery of marketing materials.
Easy to use administrative interface.

Expected Business Impact

The implementation of this system is expected to significantly improve lead generation, increase customer engagement, and enhance overall marketing ROI. Automation will reduce manual effort, improve efficiency, and allow Innowise to focus on its core business – developing software solutions. Improved personalization will lead to higher conversion rates and stronger customer relationships.